2 Great Ways to Find Journalists
Two of the best-known media directories are Gebbie Press and Bacon’s Publicity Directory, now known as Cision.
These directories list editors and beat reporters (a beat is a topic area), as well as their contact info.
You can buy media lists from these companies online or you can use the hard copy directories in the reference area of most libraries. One caution: many libraries have editions that are more than a year old. Because journalists tend to be a nomadic lot, some of the info in the hard copy directories will be out of date, the older the edition, the more inaccurate. But at least these books will give you the basic info you need to start your search and build your media contacts lists.
Thanks for reading,
Danek
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