One of the biggest myths about getting free publicity is that you have to know someone in the media in order for them to do a story about you. Like anything else in life, knowing someone on the inside can be helpful. But it is certainly not mandatory. The best way to get free publicity is to have a good story and to tell it well.
A professionally written press release can open most doors. Learn how to write one, or find someone who does, and you will dramatically increase your chances of getting the free publicity.
So don’t let the lack of contacts keep you from approaching the media. Thousands of people get stories done about them every day, in everything from local weekly newspapers to national TV shows.
Want to know the secrets to free publicity?
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