GET FREE PUBLICITY NOW!

Archive for February, 2010

Subscribe in a reader

Parts 1 & 2 of This Series Are Below

QUESTIONS TO ASK THE BOOKER

Your pitch doesn’t have to be elaborate. Most bookers will accept
a few paragraphs about your topic that cover some of the key
points, though they may have to clear it with the president or a
board. Most will let you send an email pitch.

While talking with the booker, ask how many people usually
attend. If you’re new to public speaking, you may want to start with
the smaller organizations and make your mistakes with them while
you build up your skills and confidence.

If you want the most return for your time, you may want to focus on the larger groups. Keep in mind that most of the clubs within a given organization, say Rotary, are in contact with other local groups; so it might be worth speaking to a small group and use them as a reference to get booked in the larger clubs, for which there is more competition among speakers to get speaking engagements.

Also try to find out more about the interests of the group. Ask
what some recent topics have been and those that they would like
to have. It will help you to zero in on a topic that is most likely to
interest the club.

Another good reason to find out the size of a club is to make
sure you have enough handouts for everyone. Even if you don’t have a handout, create one to leave behind. It will remind people about you and give them a way to contact you later on.

Other possible venues for giving free speeches are local businesses.
Those with 100 or more employees often have speakers come
in at lunchtime as part of their employee benefits package.

Your best contact is usually the Human Resources Department,
better known as HR.

You may also want to see if any of the local libraries have a
speaker series. In many cases, you don’t have to be an author if you have a topic that appeals to a large audience. The bestplace to start gathering information is with a reference librarian.

DO YOU WANT TO BE INTERVIEWED ON RADIO TALK SHOWS?

My new list of 150 talk shows that interview authors, health experts, biz experts and other self-help people like you. Best of all they will interview you on the phone, so you don’t have to go anywhere.

The introductory price is only $21. Includes show name, host, topics, contact info and website address.

If you want to increase your level of fame, this is a great way to do it. Order by March 1 and get a FREE list of editors of 50 of the biggest newspapers in the U.S.

Write me at: dkaus@sbcglobal.net (copy & paste into browser)
Put Radio List in the header.

Subscribe in a reader

This is Part 2 of my series on getting FREE PUBLICITY by speaking to local groups, such as Rotary, and others.

If you missed Part 1, it’s right below.

HOW TO FIND THEM

You can find these clubs on the Internet and the phone book.
One of the best ways to get information on each local club is tocall
the Chamber of Commerce in your community and nearby ones.

Most chambers are extremely helpful, though often shorthanded,
and keep lists of clubs in the community. Ask them for contact information for the groups you would like to speak to. While you’re at it, ask the chamber if they are looking for speakers. Many chambers now have links to member organizations in the websites, but again, usually to the contact person, not the group as a whole.

Most groups have a contact person listed with the chamber.
Call that person and ask who books the speakers. It is usually someone else, either the president or another volunteer. Be forewarned; these positions turn over frequently, so you may end up calling several members to find the right one.
When you determine who the current booker is, call them to see if they are interested in the topic you want to speak about. They will probably want to see a written proposal that includes some background information on you.

It’s a good idea to have two or three topics to pitch. If they don’t like one, they might pick another.

Your pitch doesn’t have to be elaborate. Most bookers will accept
a few paragraphs about your topic that cover some of the key
points, though they may have to clear it with the president or a
board. Most will let you send an email pitch.

NEXT: Questions to ask the booker.

Adapted from the book, You Can Be Famous! Insider Secrets to Getting Free Publicity. Read the 1st Chapter.

Follow me on Twitter

Be Friends on Facebook

Free phone consultation write dkaus@sbcglobal.net (Cut & Paste address)

Subscribe in a reader

One great way to promote yourself is by giving free talks to local
organizations and businesses.

There are several benefits to giving speeches.

You get to meet people face-to-face, which can help you to
create new social and business relationships.

If you have dreams of becoming an author, it can help you to
build what is called a platform, a base of fans or people who know
your name, which can make you more attractive to publishers.

You can get additional exposure by letting the media know
where and when you are giving your talk. They might list the event
in their calendar of events or even send a reporter out to do a story.

It might lead to a lucrative career as a paid speaker.

And most important, you get free food, because most of the
groups you will talk to meet either for breakfast or lunch and they
pick up the tab for your meal.

SO WHO ARE THEY?

Business organizations and service clubs offer great opportunities
to speak. Among the better known are Rotary, Kiwanis, Knights of Columbus, Soroptimist, and Lions Club, though there
are many others.

These and similar organizations have memberships that can
range from a couple of dozen or so to over 100. They usually meet
once a week; and most of them have speakers at these meetings who will talk for a predetermined time, usually 15–30 minutes.

Generally, they do not pay, but if you’ve written a book, most
of them will let you sell it at the meeting.

NEXT: How to Find Them

Adapted from the book, You Can Be Famous! Insider Secrets to Getting Free Publicity. Read the 1st Chapter

Follow me on Twitter

Be friends on Facebook

Join the Facebook group Power Publicity

Learn more about my Publicity and Writing Services