Malcolm Kushner, author of “Public Speaking for Dummies” and “Presentations for Dummies” is a humor consultant to Fortune 500 companies.
For several years he got national publicity for his “Cost of Humor Index.”
What was it? Each year he surveyed toy shops and other stores to find out the cost of funny toys such as rubber chickens and fake eyeglasses with big noses and mustaches.
Then he would write a press release that listed his findings — how much joke toys cost compared to the previous year. He got an amazing amount of Free Publicity, including appearances on some of the late night talk shows.
So what does this mean to you?
Think of a way to create a survey that relates to what you do. Conduct the survey and put your results into a press release.
The media love surveys. The more imaginative or compelling your survey is, the more likely they will give you Free Publicity. You may not get on late night TV. But then again, you might.
Want to know more about publicity? Read “You Can Be Famous! Insider Secrets to Getting Free Publicity.”
