Friends, Romans, Rotarians — Part 2
This is Part 2 of my series on getting FREE PUBLICITY by speaking to local groups, such as Rotary, and others.
If you missed Part 1, it’s right below.
HOW TO FIND THEM
You can find these clubs on the Internet and the phone book.
One of the best ways to get information on each local club is tocall
the Chamber of Commerce in your community and nearby ones.
Most chambers are extremely helpful, though often shorthanded,
and keep lists of clubs in the community. Ask them for contact information for the groups you would like to speak to. While you’re at it, ask the chamber if they are looking for speakers. Many chambers now have links to member organizations in the websites, but again, usually to the contact person, not the group as a whole.
Most groups have a contact person listed with the chamber.
Call that person and ask who books the speakers. It is usually someone else, either the president or another volunteer. Be forewarned; these positions turn over frequently, so you may end up calling several members to find the right one.
When you determine who the current booker is, call them to see if they are interested in the topic you want to speak about. They will probably want to see a written proposal that includes some background information on you.
It’s a good idea to have two or three topics to pitch. If they don’t like one, they might pick another.
Your pitch doesn’t have to be elaborate. Most bookers will accept
a few paragraphs about your topic that cover some of the key
points, though they may have to clear it with the president or a
board. Most will let you send an email pitch.
NEXT: Questions to ask the booker.
Adapted from the book, You Can Be Famous! Insider Secrets to Getting Free Publicity. Read the 1st Chapter.
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