Friends, Romans, Rotarians — Part 3

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Parts 1 & 2 of This Series Are Below

QUESTIONS TO ASK THE BOOKER

Your pitch doesn’t have to be elaborate. Most bookers will accept
a few paragraphs about your topic that cover some of the key
points, though they may have to clear it with the president or a
board. Most will let you send an email pitch.

While talking with the booker, ask how many people usually
attend. If you’re new to public speaking, you may want to start with
the smaller organizations and make your mistakes with them while
you build up your skills and confidence.

If you want the most return for your time, you may want to focus on the larger groups. Keep in mind that most of the clubs within a given organization, say Rotary, are in contact with other local groups; so it might be worth speaking to a small group and use them as a reference to get booked in the larger clubs, for which there is more competition among speakers to get speaking engagements.

Also try to find out more about the interests of the group. Ask
what some recent topics have been and those that they would like
to have. It will help you to zero in on a topic that is most likely to
interest the club.

Another good reason to find out the size of a club is to make
sure you have enough handouts for everyone. Even if you don’t have a handout, create one to leave behind. It will remind people about you and give them a way to contact you later on.

Other possible venues for giving free speeches are local businesses.
Those with 100 or more employees often have speakers come
in at lunchtime as part of their employee benefits package.

Your best contact is usually the Human Resources Department,
better known as HR.

You may also want to see if any of the local libraries have a
speaker series. In many cases, you don’t have to be an author if you have a topic that appeals to a large audience. The bestplace to start gathering information is with a reference librarian.

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