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The holiday season is here again.

That means there are lots of ways to get free publicity by doing holiday tie-ins.  What this means is, try to think of a way to tie  your publicity goals to one or more  holidays.

This is October, so how about a Halloween tie-in.

What does Halloween remind most people of?  Witches and ghosts and scary things.

So let’s use scary as the theme.

Say you’re a building contractor.  You might create a press release titled, “The 10 Scariest Things About Hiring a Building Contractor.”

You then list 10 ( or any number) of pitfalls to look out for when hiring a contractor.  By writing this release, and getting it published in a local paper, the implication is: you’re the kind of contractor who helps people avoid problems, so  you’re the one people will want to hire.

Here’s another example, based on owning a health spa or being a health practitioner of some kind.  Almost everyone knows that being overweight is bad for your health.  But exactly how is it bad for your health?

You might a press release titled, “10 Really Scary Reasons to Lose Weight Now.”

You could write an article or press release that lists them: high blood pressure, increased risk of stroke or heart attack, adult onset diabetes, and so on.

You get the idea.

So think about ways to do holiday tie-ins, and enjoy your ever-increasing publicity and fame.

And be sure to lock all your doors.  You never know what creepy things may be lurking out there.  In the dark.

Want more publicity Secrets?  See my new book, You Can Be Famous

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Danek S. Kaus