Get Free Publicity by Being Newsworthy
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A lot of business owners wonder how they can get free publicity. The answer is quite simple. Be newsworthy. You can do this by sending press releases based on one or more of the following strategies.
Tie into the news, current events or holidays. For example, if you own a health spa or gym, write a press release about how people can lose those unwanted pounds they will gain during the holiday season.
You can piggyback on a national story, such as the weak economy. If you are a business consultant, show business owners how to cut expenses or create clever ways to attract new clients or customers.
Do a survey on something that relates to what you do. Most people love to express their opinions. Offer them the opportunity to express their feelings and thoughts about a topic that relates to what you do.
Sponsor a humorous contest. A sports shoe company once ran a contest for the ugliest pair of sports shoes. You might do something along those lines. If you are the owner of an auto repair shop, you might have a contest for having the ugliest car. A pet store could stage an ugliest pet contest.
Write a top 10 (or 5 or 7) list. David Letterman made these kinds of lists very popular. If you run a computer repair shop, you could create a list of the top complaints or likes people have about their computers. An ice cream shop owner could send out a list of their most popular flavors.
Reach a milestone. If you have been in business 10, 25 or 50 years, let the world know about it. If your business just sold your 10,000th car or gained a large client, brag about it. This is a very powerful way to get free publicity.
Start some controversy. Are their differing opinions from the experts in your area of expertise? Tell people about them, and what side you take.
Do some charity work, both to help people and to get free publicity. Do something hands-on to help a local charity or non-profit. You might paint a homeless shelter or clean up a local park or volunteer at a senior center.
This site went to #1 on Google on September 1. I used a very basic publicity technique to do it. Would you like me to help you rocket up the Search Engines? Email Me
