Get Free Publicity with a Survey
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Just about any business or creative endeavor can create a survey that can be used to get free publicity.
If you sell or service computers, do a survey about the most common customer complaints and announce your results to the media.
If you own a health spa, you might do a survey to determine whether jogging or walking is more popular.
Malcolm Kushner, humor consultant to Fortune 500 companies and author of such books as Public Speaking for Dummies and Presentations for Dummies, has gotten national publicity for his annual “Cost of Humor Index.”
Each year he surveys the cost of such humor-related items as rubber chickens and whoopee cushions, then sends out a press release announcing his findings. He’s been featured on several top TV talk shows and other national venues.
With some imagination, planning and a little luck, you can create the same kind of free publicity success as Malcolm.
If you’re not sure what might make a good survey, ask your friends and associates for ideas. You could — survey them.
Adapted from the book You Can Be Famous! Insider Secrets to Getting Free Publicity
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