A great way to make your pitch to the media stronger is to augment your press release with a seperate fact sheet.
It’s easy to create one, simply list a series of facts that relate to your story.
Let’s say you’re in real estate (perhaps a bad choice at this time), you might list such things as:
Median price of a home in your area
Median price a year ago, six months ago
Average length of time a house is on the market
Average lenghth of time a house on market last year this time, six months ago
And so on.
You might also list some pertinenet facts about your company, especially if you’re beating the competition. For example:
Number of homes you’ve sold this year or average per month
Average number of homes sold by all the realtors in the area.
Number of years in business
If you own the comapny, the number of agents
You get the idea.
Journalists love a well thought out fact sheet because it makes their job so much easier.
So consider adding a fact sheet to your press kit and watch your media exposure grow.
Or as they often said on the old policeTV show Dragnet (I’ve been wanting to write this since I started the article), “Just the facts, ma’am.”
Want more great publicity tips? Read You Can Be Famous! Insider Secrets to Getting Free Publicity.
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