How to Write Great Headlines
The headline is the most important part of your press release. It’s purpose is to entice the journalist into wanting to read more.
A great headline can also be a guide to help you write the release.
Here are some templates you can use, there are many more, to help you craft eye-catching, publicity generating releases. Some of them use the number 10, but you could also use 5,7 etc. Whatever works.
So here they are:
The Top 10 __________
The Best __________
The Worst __________
The 10 Best Ways to __________
The Easiest Ways to __________
Why You Should Always __________
Why You Should Never __________
Why You Should Always __________ When You __________
Why You Should Never __________ When You __________
10 Reasons to __________
10 Reasons Not to __________
10 Questions You Should Ask Before Choosing a __________ (doctor, lawyer, mechanic, school, charity, etc.)
You may notice that there are actually 12 headlines above. You may wonder why, when the title of this post says there are 10. I’m using one of the principles of business success: Always under promise and over deliver.
Thanks for reading.
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