Is Your Press Kit Bio Boring?
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Let’s face it.
Few of us lead lives that would make a great movie. But that doesn’t mean that your press kit bio has to be a snooze. Most press kit bios are boring because they are essentially a rehash of someone’s’ resume or CV, with the possible addition of some awards they might have won.
The key to a good bio is to look for the story or stories within your life. What obstacles have you overcome? What revelations have come to you? How did your life change or how did you change somebody else’s life?
You have to tell your story within the context of the press release. That is, it should not be the story of your entire life. It should be the part of your life as it relates to the release. The good news is, you can have several bios. Just pick the one that fits with whatever news story you are pitching at the moment.
The bio should be short. One page long, two at the very most.
It should also be written in the 3rd person. If your name is John Smith, put that centered at the top with the word Bio centered and double-spaced below it.
The first time you mention your name in the body of the bio, use your full name. After that, it’s Smith only. Resist the urge to use your first name instead of your last name. It screams amateur to the journalists who read it.
If you want to include awards and honors, try to weave them into the bio or list them at the end. If you have a lot of them, you may want to attach them on a separate page.
Do these things and you’ll lift up out of the dull, dark land of the boring and rise into the bright, colorful skies of the “Hey, here’s someone with an interesting story to tell. Let’s do an interview.”
Danek S. Kaus is the author of You Can Be Famous! Insider Secrets to Getting Free Publicity. Read the 1st Chapter on Amazon
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