Power Words for Press Releases
Blog Post begins below the video screen.
NEW!!! GET YOU CAN BE FAMOUS! as an instant download.
Marketing Guru Joe Vitale of “The Secret” said, “Buy this book NOW.
Entrepreneur.com said, “This book is a must have for anyone with a media message begging to get out.”
Only $9
Radio Shows that Will Interview You
Advertising copywriters know that using certain words in their pitch can help increase sales.
You can also use these same words in your press releases to make them more effective, with a couple of caveats, that I will explain below.
Here are those words, as determined by the psychology department at Yale, from least to most powerful:
10. New
9. Save
8. Safety
7. Proven
6. Love
5. Discover
4. Guarantee
3. Health
2. Results
1. You
Now here are the caveats:
Even though these words come from the world of adverting, do not turn your press release into an ad. If you do, journalists will reject it immediately. Your press release must read like a news article.
Second, although the word “You” is the most powerful of the bunch, press releases must be written in the 3rd person — she, he, they, even if the release is about yourself. But, you can use “You” in a headline and in quotes.
Weave these power words into your press release, but don’t hammer people over the head with them. If you use them well, you’ll have much more “powerful” results.
Radio Shows that Will Interview You
Get Your Free Publicity Phone Consultation
Email Me
