Posts Tagged ‘Press Release’
Radio Talk Shows — How to Get the Best Results
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Radio Shows that Will Interview You
Okay, you’ve sent out your press release to radio show producers and worked hard to get booked on some shows to get some free publicity. Now it’s time for your publicity efforts to pay off. Here’s how to make the most of being interviewed on the phone by a radio show host.
A few days before the interview send the producer, host and switchboard operator a 3 x 5 card with your contact information. Listeners often call during the show and after to learn how to contact you.
Try to listen to the show before your interview date. If you have a friend who lives in that market, ask them to record it for you. Most radio stations now make their shows available on the Internet, so check into that possibility.
Do the phone interview in a quiet room, so you won’t be disturbed. This is very important.
If you have call waiting, be sure to turn it off. You don’t want to be interrupted by an incoming call during the interview.
Have a glass of water within reach in case your throat gets dry. When the producer calls, or if you call them at the appointed time, assume you’re on the air, even though you probably won’t be. This way you won’t say anything that you don’t want the audience to hear.
Your voice will sound better if you are standing or pacing than when you are sitting down. So use a cordless phone with a well-charged battery. If you use a standard phone, put a longer cord on it so you can move around. Be careful not to trip on it. Standing also raises your energy level, compared to sitting.
During the interview, offer the audience something for free, such as a tip sheet. Make sure they have to write or call you to get this freebie. This technique will help you build a list of prospects you can contact later.
Within a day or two after the interview, send both the producer and host a nice thank-you note. This small courtesy can sometimes help in getting booked on radio talk-shows again down the road to free publicity.
Want more Free Publicity Tips? Read You Can Be Famous! Insider Secrets to Getting Free Publicity. See the 1st Chapter
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Get Free Publicity with These Proven Story Ideas
Be Interviewed on Radio Talk Shows
There is no limit to the types of stories you can pitch to the media to get free publicity, though some are easier to sell than others.
Below is a list of some of the types of stories journalists are likely to be open to. Some of these will apply to you, others won’t; but you can use them as a springboard for related public relations ideas.
Do well by doing good. Sponsor a charitable event or volunteer for a charity. If you’re a business owner or a manager, you might encourage your entire staff to participate. Doing good works offers two chances for publicity. You can send out a news release to announce the commitment you’ve made before the event and another one after the event detailing some of your accomplishments.
Celebrate a milestone or an anniversary. Just sold your 10,000th car? Reached a 10th, 25th or 50th anniversary? Let journalists know. It’s a great time to get free publicity.
Write a helpful how-to article. If you own an auto repair shop, offer tips on basic maintenance or trouble shooting. If you run a pastry shop, offer some tips on how to get a flakier pie crust.
Tie in to the news. There are many possibilities. Let’s say a celebrity couple announces that they’re getting a divorce. If you’re a psychologist or a marriage counselor, you could offer pointers on how to have a better marriage. If you’re a divorce attorney or a CPA, you might issue a press release on the financial consequences of divorce.
Create your own survey. If you sell computers, you can get some free publicity if you do a survey about the most common customer complaints and announce your findings to the press. If you operate a health spa, you could do a survey to determine whether jogging or walking is more popular. Fortune 500 Humor Consultant Malcolm Kushner is author of “Public Speaking for Dummies” and “Presentations for Dummies.” He has garnered national publicity for his annual “Cost of Humor Index.” Each year he assesses the cost of such humor-related items as rubber chickens and whoopee cushions, then he issues a press release to announce his findings. He’s been a guest on several top TV talk shows and other national venues.
Want more Free Publicity Tips? Read You Can Be Famous! Insider Secrets to Getting Free Publicity. See the 1st Chapter
Be interviewed on 150 Radio Talk Shows
Follow me on Twitter
Be Friends on Facebook
Learn about my Publicity and Writing Services
Join the Power Publicity group on Facebook
