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Judy Kerr is an author and an acting coach. She was the on-set

dialogue coach for the TV show, Seinfeld. Her book, Acting is Ev-

erything: An Actor’s Guidebook for a Successful Career in Los Angeles,

now it it’s 11th edition, is the most respected book on the business of

acting and getting a career.

In addition to her work with the Seinfeld cast, she has coached

numerous people to help them sell things on TV and to be more

entertaining while being interviewed on talk shows.

She offers some great advice for giving a sizzling performance

on TV talk shows:

1. The most important thing is to be able to tell a great

story. You can practice that and learn how to do it well,

Kerr says.

2. Be succinct with your message. “Get to the point quickly,”

Kerr advises. “Assume the listener knows a lot about the

subject, so you don’t have to give them every little detail,

unless you have a great joke to tell them that is entertain-

ing and part of the message.”

3. You must know the story or message you are going to tell

the audience ahead of time. On the bigger shows, the

talent coordinator will interview you to get to know what

you are going to discuss. On smaller shows, such as cable

access and other lower level shows, help them out by giv-

ing them a list of questions to ask you.

4. Kerr suggests writing out your stories and messages. “Try

to get them as short, to the point, and as entertaining as

possible. If it’s a new product, specify all the points about

what it can do,” Kerr says.

5.  If you become aware that the camera is doing a shot of

just you, and that the audience is watching, remember

that you are really talking to the host. You want to engage

that person as much as you can.

6. When you talk into the camera, look at it and feel as if

you are talking to one person in her living room. “Put a

face on that person—your mother, your dog or a support-

ive friend—someone who is not passing any judgment,”

Kerr says.

Read the rest of Kerr’s tips in You Can Be Famous! Insider Secrets to Getting Free Publicity.

Read Chapter 1 at Amazon.com for FREE

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