What are Your Publicity Goals?
Before embarking on your road to free publicity, you better have a
map. Otherwise you’ll just spin your wheels. Or worse, get lost
along the way.
In order to get the most from free publicity, think seriously about why
you want to be famous.
But isn’t fame an end unto itself?
For many people, it may be.
But there are other, better things you can do with fame than
stroke your ego.
Here are a few things free publicity can do for you. Some of them I’ve
already mentioned, but they are worth repeating so that your mind
can start thinking of all the benefits and possibilities. Publicity can:
• Help you sell more of your product or service—
for higher fees
• Bring new customers to you
• Bring former customers back
• Get you recognition on the job
• Help you get a new job
• Bring more job applicants to your company
• Get volunteers for your cause, issue or organization
• Raise money for your cause or organization
• Help you become recognized as an expert in your field
• Make you the go-to person at your company
• Get brand recognition
• Improve your social life
• Get a book deal
• Promote your book
• Promote your career as an entertainer or artist
Take a moment and think about the level of fame you want
and how it can help you to achieve your dreams.
Armed with your goals and insights about yourself, you’ll be
able to choose which of the free publicity tools will best serve you.
Want a Free Publicity Consultation? Write dkaus @ sbcglobal.net
